bliptv:

Shifting blip.tv Web Series Into Overdrive

Today blip.tv announced a strategic partnership with Collective Digital Studio to manage the distribution of the web series made by their creative talent, including The Annoying Orange, Fred, iJustine, FreddieW, and several other top creators.

These are exciting times at blip.tv.  On May 17th, we launched our new destination site dedicated to the discovery of the best in original web series to much fanfare and a ton of accolades.  We recently surpassed 3 billion video views, and we entered a new phase of growth that will dwarf that number in short order.  

This partnership breaks new ground for blip.tv and validates the position we’ve taken for years about the relevance of original web series, and our dedication to the success of their creators.  The Collective, like us, takes a long-term view that places the creator and star firmly in control of their own destiny.  Our partnership was the result of a ton of exploration about how we can work together to add value to the web series creators who will be a part of it.

Starting today, the creators working with Collective Digital Studio will build upon their amazing success by adding new audiences on the blip.tv destination site and our network of distribution partners.  We’ll also work with them to take advantage of opportunities with advertisers so that they can make more and better content for their fans, which will be available on the new blip.tv destination site, on YouTube, and on their own sites.

I’m immensely proud to have these creators on blip.tv alongside the highly curated array of dramas, comedies, how-to’s, hosted, and reality web series we offer.  These guys have interactivity and engagement built into the DNA of their work, and you don’t need to look any further than them for proof that the days of creators asking for permission from gatekeepers to make their art are over.

Links:

• Collective Digital Studios creators: The Annoying Orange, Dane Boe, Fred, iJustine, FreddieW, Black Box TV, Megan and Liz, Keep the Heat, Barats and Bereta, and more to come!
• Archive of press conference
• Official Press Release

More exciting announcements!

BTW, I totally ate a bunch of Krispy Kremes at our press conference this morning: